Since 2003, New Morning has aggressively worked to break cycles of generational poverty — often perpetuated by unintended pregnancy — and boldly advocated for reproductive health education and equitable access to reproductive health care for all South Carolinians.

These efforts are making a difference. Review our milestones.



Clinics in SC that expanded contraceptive services and methods offered as a result of grants.


Grants made to SC organizations over the last 15 years.


Clinicians and clinical support staff trained in Quality Family Planning guidelines and best practices 2017-2018.


Number of grantees that received funding in 2018.


Teens sought out reproductive health services at New Morning partner clinics from 2009 to 2015.


Decrease in student pregnancies at one intervention high school after a multi-year New Morning Teen Pregnancy Prevention Model intervention.


Teen Pregnancy Prevention
Contraceptive Access
State Policy Advocacy

Rolls out statewide media campaign to inform the general public about Choose Well

Choose Well has 61 Partners

Choose Well grants total $10.3M. Partners represent hospitals, community-based health clinics and colleges of nursing, among others.


NM actively supports legislation to ease restrictions on physicians supervising APRNs

Governor Henry D. McMaster endorses the legislation, an amendment to the state’s Nurse Practice Act.


Makes $600k grant to SC Campaign to Prevent Teen Pregnancy

2,000 healthcare providers and clinic staff receive training and technical assistance

Launches four-year, statewide contraceptive access initiative, Choose Well

28 Choose Well Partners, primarily health systems, receive grants totaling $9.6M.


NM meets with SC Pharmacy Association leadership about potential amendments to the Pharmacy Practice Act

Clarification is needed so pharmacists and physicians can enter into collaborative practice agreements, which potentially would enable pharmacists to prescribe.


Concludes 12-year, $10M+ investment in school-clinic teen pregnancy prevention projects

Faculty from East Tennessee State University (ETSU) awarded external grant to evaluate statewide initiative

The primary evaluation investigator will be Amal Khoury, PhD, professor and chair of ETSU’s Department of Health Services Management & Policy, College of Public Health.


Yearlong research informs plans for a four-year, statewide contraceptive access initiative; NM secures major funding

Funds the publication of the Postpartum LARC Toolkit

The toolkit is a resource for implementing South Carolina’s Medicaid policy on providing long-acting reversible contraceptive (LARC) services in the hospital postpartum setting.


Reviews SC Dept. of Education Academic Standards for Health and Safety Education

NM staff member Kathryn Zenger is a member of the SCDOE review/writing team.


NM board pledges $6M to WREN over five years

WREN must be self-sustaining by 2020.


Policy division staff join new nonprofit named WREN

WREN is an abbreviation of Women’s Rights Empowerment Network.


Notifies grantees that project funding will be phased out in 2016

To redirect resources to a statewide contraceptive initiative, NM notifies grantees of 2016 plans to phase out project funding in Lowcountry and Midlands. Lowcountry lead agency and school district leadership work together to keep a pared-down form of the intervention in their high schools.


NM receives major funding to conduct research on how to improve contraceptive access in SC

NM funds National Women’s Law Center (NWLC) study of SC insurance companies’ noncompliance with the Affordable Care Act’s contraceptive mandates

NWLC’s research shows 2016 Marketplace plans are not fully complying with the requirements of the Affordable Care Act that are particularly important to women. Marketplace plans are limiting coverage of well-woman visits necessary to receive preventive services and fail to fully cover birth control.


State budget proviso passes, requiring SC Department of Education to levy 1% penalty against school districts not complying with CHEA

100 advocates swarm State House for Tell Them’s annual Bee Day

Begins national search to identify CEO to lead new nonprofit

The Dubrof Group (GA) conducts a national search, and Ann Warner of Washington, D.C., is hired to lead the new organization.


Tell Them launches “People Before Politics” advocacy campaign


Appeals to Lowcountry and Midlands community and educational leaders to continue sustaining school-based interventions post-NM funding

Midlands school district administration and board do not respond.


Co-sponsors SC’s first Contraceptive Leadership Summit

NM, SIECUS and NFPRHA co-host a summit of southeastern states in New Orleans, LA, to discuss regional strategies to improve reproductive health

NM board commits to create and fund an independent nonprofit within two to three years

Efforts to amend CHEA fail

Senators opposed to teaching reproductive health education in public schools stopped the bill as it headed to the Senate floor.


NM grant makes IUDs and the Implant available to uninsured patients at Eau Claire Cooperative Health Centers in Columbia

Data indicate only 10 pregnancies in the five Lowcountry intervention high schools this academic year

Board commits $3M to expand Contraceptive Access Initiative

The expanded initiative is eventually rebranded as Choose Well.


Personhood Act is stopped (S. 0083 and H. 0457)

If passed, the Personhood Act would have made certain safe contraceptives illegal.


Rep. B.R. Skelton (R-Pickens) introduces an amendment to CHEA in response to The Sterling Opportunity report

The House passes the bill, and a Senate Committee gives the Senate’s companion bill a favorable report.


Embeds NM-TPPI Model at three additional Lowcountry schools, bringing the total to five

NM grant makes IUDs and the Implant available to uninsured patients at Franklin C. Fetter Health Centers in Charleston

A Sterling Opportunity: 25 Years After the Comprehensive Health Education Act is published

The Health Advocates report documents that 80 percent of SC school districts’ reproductive health instruction is not in compliance with SC’s Comprehensive Health Education Act.


Refines NM Teen Pregnancy Prevention Initiative Model intervention

Hallmarks of the NM-TPPI Model are delivery of an evidence-based curriculum; outreach, counseling and care coordination for students who are at risk for an unintended pregnancy; and linkage of these students with nearby reproductive health services through supportive referrals and follow-up contacts.


Reports zero student pregnancies in same Lowcountry schools

Schools report zero student pregnancies for the year. Prior to NM’s intervention in 2004, these two schools had 30-50 pregnancies each school year.


Search begins for major funding to enable future expansion of SC Contraceptive Access Initiative

NM joins Funders Network on Population, Reproductive Health and Rights

Tell Them’s online membership surpasses 20,000


Reports significant decrease in student pregnancies in two Lowcountry schools

Schools report only one to two student pregnancies for the year. Prior to NM’s intervention in 2004, these schools had 30-50 pregnancies each school year.


NM commissions Health Advocates, LLC (TX) to study SC school districts’ reproductive health instruction and compliance with the state’s Comprehensive Health Education Act (CHEA) (1988)

Tell Them organizes first Virtual March at SC State House


NM and SCDHEC partner to open pilot teen clinic, The Point

The project serves 450 teens from 2009 to 2010. The Point proves so successful, SCDHEC replicated it in other counties.


Visitors to SC EC Initiative website approach 100,000

With Ms. Foundation for Women (NY) and Oakhill Fund (VA), underwrites the Southern Sex Ed Convening in Atlanta to organize state advocates


NM receives The Ellertson Award for Innovation in EC by the American Society for Emergency Contraception

Named for the society’s founder, Charlotte Ellertson, the award recognizes outstanding individuals and organizations whose work has contributed substantially to knowledge of and access to emergency contraception.


Hires Sharon Edwards, Cornerstone Consulting (TX), to improve high school projects’ outcomes

USC Institute for Public Service & Policy Research state survey underscores need for public education about emergency birth control

Tell Them has 2,000 members

16 House members agree to sponsor H. 3739, the Birth Control Protection Act

S. 126, a bill to allow pharmacists to refuse to fill birth control prescriptions, is stopped

60 percent of respondents to a USC Institute for Public Service & Policy Research survey think pharmacists should not be allowed to refuse to fill legitimate prescriptions for birth control.


Funds David Walsh, founder of the National Institute on Media and the Family, and his presentation to Lowcountry and Midlands educators

Commissions Ibis Reproductive Health (MA) study of SC hospitals’ emergency rooms’ provision of emergency contraception to sexual assault victims

Among the findings: Hospitals that do not conduct rape kit examinations transfer patients to other facilities, and these initial hospitals do not routinely provide patients with EC pills before transfer. The study’s authors recommend that any woman reporting sexual assault should be immediately offered dedicated, progestin-only EC pills.


NM lobbies at the SC State House for the first time


Reports initial Lowcountry school student pregnancy data

One school reports 30 student pregnancies, 28 percent of whom were already mothers.


NM partners with Advocates for Youth (DC) to launch the SC Emergency Contraception Initiative

The goal of the initiative is to increase awareness of, demand for and access to emergency contraception (EC) among women ages 16 to 24 in Charleston, Columbia, Greenville, and Spartanburg, SC.


Launches the Tell Them e-advocacy network

Files Election H with the IRS

Election H informs the IRS of a nonprofit’s intention to lobby.


NM convenes 20+ reproductive health advocates in Summerville; forms the SC Coalition for Healthy Families


Retains external evaluation firm to provide multi-year process and outcome evaluation of funded projects

Launches three school-clinic projects in one Lowcountry county


Launches two school-clinic projects in one Midlands county

Dr. Vincent provides technical assistance to grantees.


Underwrites first iteration of SC Campaign to Prevent Teen Pregnancy’s Summer Institute

Hires program technical consultant

NM hires Dr. Murray L. Vincent, distinguished professor emeritus at USC’s Arnold School of Public Health, as program technical consultant. He previously led one of the most successful school-community teen pregnancy prevention programs in the nation in Bamberg County, SC (1980s). That program significantly reduced rates of pregnancy among teens ages 14-17, over two years. Dr. Vincent is inducted into the Health Education Hall of Fame in 2002.


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