New Morning has aggressively worked to break cycles of generational poverty — often perpetuated by unintended pregnancy — and boldly advocated for reproductive health education and equitable access to reproductive health care for all South Carolinians.

These efforts are making a difference. Review our milestones.

Over $124 million average annual savings to the state- estimate based on the 'Health Benefits and Cost savings of Publicly Funded Family Planning' tool from the Guttmacher Institute Data Center

Historical Highlights


Clinics in SC that expanded contraceptive services and methods offered as a result of grants.


Clinicians and clinical support staff trained in Quality Family Planning guidelines and best practices 2017-2018.


Teens sought out reproductive health services at New Morning partner clinics from 2009 to 2015.


Grants made to SC organizations over the last 15 years.


Number of grantees that received funding in 2018.


Decrease in student pregnancies at one intervention high school after a multi-year New Morning Teen Pregnancy Prevention Model intervention.

Teen Pregnancy Prevention
Contraceptive Access

Launches telemedicine program to adapt contraceptive care to the restrictions brought on by COVID-19

Launches prescriptions by mail through the telemedicine program


Choose Well grows to 164 healthcare Partners across the state

Invests $19+ million in healthcare systems reaches 1 million visits

Achieves $350+ million estimated savings to the state


Rolls out statewide media campaign to inform the general public about Choose Well

Choose Well has 61 Partners

Choose Well grants total $10.3M. Partners represent hospitals, community-based health clinics and colleges of nursing, among others.


Makes eight methods of free or low-cost birth control available to all women in SC

Onboards call center and launches online clinic appointment requests


Concludes formal teen pregnancy prevention programming and reallocates funding to Choose Well

Makes $600k grant to SC Campaign to Prevent Teen Pregnancy

2,000 healthcare providers and clinic staff receive training and technical assistance

Launches four-year, statewide contraceptive access initiative, Choose Well

28 Choose Well Partners, primarily health systems, receive grants totaling $9.6M.


Concludes 12-year, $10M+ investment in school-clinic teen pregnancy prevention projects

Faculty from East Tennessee State University (ETSU) awarded external grant to evaluate statewide initiative

The primary evaluation investigator will be Amal Khoury, PhD, professor and chair of ETSU’s Department of Health Services Management & Policy, College of Public Health.


Yearlong research informs plans for a four-year, statewide contraceptive access initiative; NM secures major funding

Funds the publication of the Postpartum LARC Toolkit

The toolkit is a resource for implementing South Carolina’s Medicaid policy on providing long-acting reversible contraceptive (LARC) services in the hospital postpartum setting.


Notifies grantees that project funding will be phased out in 2016

To redirect resources to a statewide contraceptive initiative, NM notifies grantees of 2016 plans to phase out project funding in Lowcountry and Midlands. Lowcountry lead agency and school district leadership work together to keep a pared-down form of the intervention in their high schools.


NM receives major funding to conduct research on how to improve contraceptive access in SC

NM funds National Women’s Law Center (NWLC) study of SC insurance companies’ noncompliance with the Affordable Care Act’s contraceptive mandates

NWLC’s research shows 2016 Marketplace plans are not fully complying with the requirements of the Affordable Care Act that are particularly important to women. Marketplace plans are limiting coverage of well-woman visits necessary to receive preventive services and fail to fully cover birth control.


Appeals to Lowcountry and Midlands community and educational leaders to continue sustaining school-based interventions post-NM funding

Midlands school district administration and board do not respond.


Co-sponsors SC’s first Contraceptive Leadership Summit

NM, SIECUS and NFPRHA co-host a summit of southeastern states in New Orleans, LA, to discuss regional strategies to improve reproductive health


NM grant makes IUDs and the Implant available to uninsured patients at Eau Claire Cooperative Health Centers in Columbia

Data indicate only 10 pregnancies in the five Lowcountry intervention high schools this academic year

Board commits $3M to expand Contraceptive Access Initiative

The expanded initiative is eventually rebranded as Choose Well.


Embeds NM-TPPI Model at three additional Lowcountry schools, bringing the total to five

NM grant makes IUDs and the Implant available to uninsured patients at Franklin C. Fetter Health Centers in Charleston


Refines NM Teen Pregnancy Prevention Initiative Model intervention

Hallmarks of the NM-TPPI Model are delivery of an evidence-based curriculum; outreach, counseling and care coordination for students who are at risk for an unintended pregnancy; and linkage of these students with nearby reproductive health services through supportive referrals and follow-up contacts.


Reports zero student pregnancies in same Lowcountry schools

Schools report zero student pregnancies for the year. Prior to NM’s intervention in 2004, these two schools had 30-50 pregnancies each school year.


Search begins for major funding to enable future expansion of SC Contraceptive Access Initiative

NM joins Funders Network on Population, Reproductive Health and Rights


Reports significant decrease in student pregnancies in two Lowcountry schools

Schools report only one to two student pregnancies for the year. Prior to NM’s intervention in 2004, these schools had 30-50 pregnancies each school year.


NM and SCDHEC partner to open pilot teen clinic, The Point

The project serves 450 teens from 2009 to 2010. The Point proves so successful, SCDHEC replicated it in other counties.


Visitors to SC EC Initiative website approach 100,000


NM receives The Ellertson Award for Innovation in EC by the American Society for Emergency Contraception

Named for the society’s founder, Charlotte Ellertson, the award recognizes outstanding individuals and organizations whose work has contributed substantially to knowledge of and access to emergency contraception.


Hires Sharon Edwards, Cornerstone Consulting (TX), to improve high school projects’ outcomes

USC Institute for Public Service & Policy Research state survey underscores need for public education about emergency birth control


Funds David Walsh, founder of the National Institute on Media and the Family, and his presentation to Lowcountry and Midlands educators

Commissions Ibis Reproductive Health (MA) study of SC hospitals’ emergency rooms’ provision of emergency contraception to sexual assault victims

Among the findings: Hospitals that do not conduct rape kit examinations transfer patients to other facilities, and these initial hospitals do not routinely provide patients with EC pills before transfer. The study’s authors recommend that any woman reporting sexual assault should be immediately offered dedicated, progestin-only EC pills.


Reports initial Lowcountry school student pregnancy data

One school reports 30 student pregnancies, 28 percent of whom were already mothers.


NM partners with Advocates for Youth (DC) to launch the SC Emergency Contraception Initiative

The goal of the initiative is to increase awareness of, demand for and access to emergency contraception (EC) among women ages 16 to 24 in Charleston, Columbia, Greenville, and Spartanburg, SC.


Retains external evaluation firm to provide multi-year process and outcome evaluation of funded projects

Launches three school-clinic projects in one Lowcountry county


Launches two school-clinic projects in one Midlands county

Dr. Vincent provides technical assistance to grantees.


Underwrites first iteration of SC Campaign to Prevent Teen Pregnancy’s Summer Institute

Hires program technical consultant

NM hires Dr. Murray L. Vincent, distinguished professor emeritus at USC’s Arnold School of Public Health, as program technical consultant. He previously led one of the most successful school-community teen pregnancy prevention programs in the nation in Bamberg County, SC (1980s). That program significantly reduced rates of pregnancy among teens ages 14-17, over two years. Dr. Vincent is inducted into the Health Education Hall of Fame in 2002.


New Morning is founded

Teen Pregnancy Prevention Efforts Begin